SEO light

Sep 03, 2010 - Google Brings ?Search-to-Store? to the Mobile Web
Google Maps for Mobile has a new feature that could help you get exactly where you want to be. Earlier this summer they introduced Expendable Map Ads that appeared in both applications and mobile web. This app provided a banner from paid advertisers that ...

Sep 03, 2010 - Google Makes Changes to Their Privacy Policy That We Can All (Almost) Understand
Google has decided to give it’s privacy policy a little bit of a makeover. According to the Google Blog they are not changing any policies, just combining some of its more redundant product-specific policies and making their main policy a bit easier...

Sep 03, 2010 - Google Power User Tips: SERP URL Parameters
In Part 1, we looked at query operators for refining our searches. Now for Part 2, let’s look at parameters that we can add/modify in the URL of the the Google SERP (search engine results page.) The operators listed in Part 1 should suffice for most...

Sep 03, 2010 - Google?s Spinning Buckyball Logo
If you visit Google on Saturday, September 4th, or visit a Google property where it is already September 4th such as Google New Zealand, you will see a special Google logo. The logo is of a buckyball or fullerence, which is any molecule composed entirely...

Sep 03, 2010 - Google Opens Local Merchant Inventory Feature to All
In June Google started beta testing it’s Local Shopping inventory feature which allows merchants to submit a list of products that they currently have in stock so that users can easily locate these goods when performing a search. They have since re...

Sep 03, 2010 - Anti Retargeting Campaign Strikes At Google In Time Square
Seems the privacy advocates see Google as 'evil'. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt t...

Sep 03, 2010 - ASAP Utilities ? SEO and Productivity Addin for Excel
I’ve said it many times and I’ll say this again: Excel if the ultimate SEO tool that can help you in any task (if you know how to use it right). I have already shared the huge collection of Excel tips and tricks for SEOs and web marketers R...

Sep 03, 2010 - Google Adds Breadcrumb Support To Rich Snippets & Improves Testing Tool
The Google Webmaster Central blog announced improvements to their rich snippets feature. The improvements include a way to tell Google how you want your breadcrumb URLs to appear and an improved rich snippet testing tool. The breadcrumbs you have seen be...

Sep 03, 2010 - New ways to view Webmaster Tools messages
Webmaster Level: AllNow there’s a new way to see just the messages for a specific site. A new Messages feature will appear on all site pages. The feature is just like the Message Center on the home page, except it‘ll show only messages for the current...

Sep 03, 2010 - Location extensions with multiple addresses available on mobile devices
Cross-posted from the Google Mobile Ads BlogDo you have several business locations in one city? For example, are you a national retailer of consumer electronics who wants to increase foot traffic to your Los Angeles area stores?Every day, consumers are us...

Sep 03, 2010 - Trimming our privacy policies
Long, complicated and lawyerly—that's what most people think about privacy policies, and for good reason. Even taking into account that they’re legal documents, most privacy policies are still too hard to understand.So we’re simplifying and updating...

Sep 03, 2010 - Google?s New Mobile Ads Take Users From Search To Store
Earlier this summer Google rolled out Expandable Map Ads for mobile devices. These ads appear on the mobile web and in apps. To participate advertisers must enable location extensions and be opted in to the content network for mobile. They begin as a ban...

Sep 03, 2010 - Better Google Snippets for Movie Sites
Google's snippets for sites like IMDb and Rotten Tomatoes include more information: movie directors and featured cast members. Google links to the corresponding page for each director and actor, so you can quickly find information about Alfred Hitchcock e...

Sep 02, 2010 - CEO Eric Schmidt Creepily Portrayed in Consumer Watchdog?s New Anti-Google Ad
On a 540-square-foot jumbotron in Times Square an ad by Consumer Watchdog, a nonprofit consumer advocacy organization, is playing 36 times a day. The subject of this giant advertisement? Google’s invasion of the public’s privacy. The video por...

Sep 02, 2010 - SearchCap: The Day In Search, September 2, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Four Top AdWords Ads, Top One Google Mortgage Ad When I search for [mortgage rates] in Google, I am pr...