Sep 01, 2010 - Title: Back in the Olden Days of PPC
When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had to wake up at 5am to turn on your B2...
Aug 31, 2010 - Microsoft / Yahoo Search Alliance: Gentlemen, Start Your PPC Engines!
Hot on the heels of the organic results integration in the US, Yahoo & Bing both announced today that now is the time to begin preparing your paid search accounts for the final integration, in which Microsoft Adcenter will power all paid search ads on...
Aug 31, 2010 - Weekly Search & Social News: 08/31/2010
Hey there my friends… welcome to this week’s edition;’7 Days of Search and Social‘ . Well, the summer is definately drawing to a close here. August if almost over, bloggers are springing back to life and the conference/seminar worl...
Aug 31, 2010 - Yahoo Advertisers Can Now Begin Transition to Microsoft adCenter
As of this morning, Yahoo Search Marketing advertisers can now begin transitioning their accounts to Microsoft Advertising adCenter. Last week the transition of their organic search results’ back-end technology to Bing was completed and now this is ...
Aug 31, 2010 - Advertisers, Begin Your Account Transitions
You’ll be ready for the expected October move of Yahoo! Search ad serving to adCenter
Last week, we completed the transition of the back-end technology for English-language Yahoo! organic search results in the U.S. and Canada. This week, advertisers can...
Aug 31, 2010 - Yahoo Search Advertisers Can Now Begin To Migrate Accounts To Microsoft adCenter
Yahoo announced their Yahoo Search Marketing advertisers can now begin the transition process from Yahoo Search Marketing to Microsoft adCenter. This is the first step of the paid search transition from Yahoo Search ads to Microsoft Bing search ads.
Last...
Aug 30, 2010 - SearchCap: The Day In Search, August 30, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Bing Mobile App Comes To Verizon Android Handsets
Microsoft previously said there was going to be an Android version ...
Aug 30, 2010 - Microsoft Launches Bing for Mobile Android App
Microsoft is taking a step in the right mobile-searching direction with the release of their new Bing for Mobile Android application. Today Bing announced on their blog that the app was, as on right now, only available for Verizon customers and could be d...
Aug 30, 2010 - Microsoft Adds Food Cart Finding Layer to Bing Maps
Apparently food carts are a very big deal in Portland, Oregon. So big in fact that Microsoft has developed a new mapping layer that allows searchers to locate these carts in the Bing Maps service. This new layer is joining the ranks of other food cart fin...
Aug 30, 2010 - Bing Mobile App Comes To Verizon Android Handsets
Microsoft previously said there was going to be an Android version of Bing soon, following its successful iPhone app. Today there is — for Verizon Android handsets only however. It was announced on the Bing Community Blog.
I’m sure a more gene...
Aug 27, 2010 - Paul Allen Sues Google, Yahoo, Facebook, Others Over Patents
Paul Allen, the Microsoft co-founder and one of the richest men on earth, has filed a patent infringement suit today against several Internet titans, the Wall Street Journal reports.
The lawsuit centers on technology developed a decade ago by Interval Re...
Aug 26, 2010 - Time for another look at TrustRank concepts
How well do you know your neighbours
There is a concept that folks don’t really seem to talk about as much as they once did and I think it is time we did. And that is; TrustRank. What is it? Well, essentially it is the concepts surrounding in...
Aug 25, 2010 - Yahoo! Search will always be a Search Engine
I’ve heard some innuendo that with Yahoo! Search transitioning certain back-end functions to Microsoft, we are no longer a “search engine.” I find these comments amusing, but a little irresponsible. What it comes down to is that the search industry ...
Aug 25, 2010 - Yahoo! Organic Results Switch To Bing
Shashi Seth, Senior Vice President of Yahoo! Search Products announced today that Bing now officially powers Yahoo's organic search results in USA and Canada, saying "Yahoo! Web, Image, and Video search experiences on both desktop and mobile devices are n...
Aug 24, 2010 - Yahoo?s Results Now Officially Come From Bing
Just last week Yahoo announced that it had started transitioning it’s back-end technology in the U.S. and Canada (English) for Yahoo! Search over to the Microsoft platform and today statements were released on both Yahoo’s Search blog and Bing...