Sep 06, 2010 - Social Media Marketing ? NOT for Everyone?
After 10 years of preaching the merits of search engine optimization to sceptical business owners, I’ve found there’s a new challenge in online marketing and it’s a funny one.
Nearly all business owners I meet think they should use social media ...
Sep 06, 2010 - How to Piss off an Online Community ? 4 Recent Examples
People are resistant to change. We find solace in our daily routines. And because social media sites have become a part of that routine (for better or worse) even small changes to those services can effect us.   So while not every change is bad...
Sep 06, 2010 - 2 LinkedIn Networking Tips You Should Be Aware of
Despite the fact is that I hang out at LinkedIn less than on Twitter or Facebook, LinkedIn is my favorite network: less clutter and more sense than anywhere else. LinkedIn is perfect for building your resume and networking for business purposes.
It is con...
Sep 03, 2010 - Get Behind the Lens at the MTV VMAs with Yahoo! Search
We’re counting down to find out who will take home a Moon Man at the 2010 MTV Video Music Awards on Sept. 12, 2010. This year, Yahoo! is partnering with MTV to launch “Behind the Lens,” a video hub where you can see this year’s nominated videos wi...
Sep 02, 2010 - How to Easily Install Twitter Testimonials on Your Blog
A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback – which has a positive effect:
This creates favorable social media context around the brand (and thus makes it “friendlier”);
This ...
Sep 02, 2010 - The Four P?s of (Search) Marketing
Search Marketing isn’t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose. Optimizing your efforts can get a little confusing, so look to the traditional Marketing...
Sep 01, 2010 - Title: Back in the Olden Days of PPC
When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had to wake up at 5am to turn on your B2...
Sep 01, 2010 - How To Identify Industry Specifc & Mainstream Media On Twitter
Need authority links? Twitter is one of the best ways I’ve found to get your site (or yourself as the case may be) on the radar of the journalists who decide what topics and websites are discussed (and linked to) in mainstream media.
Interacting with th...
Aug 31, 2010 - Weekly Search & Social News: 08/31/2010
Hey there my friends… welcome to this week’s edition;’7 Days of Search and Social‘ . Well, the summer is definately drawing to a close here. August if almost over, bloggers are springing back to life and the conference/seminar worl...
Aug 31, 2010 - Gmailing is Much More Social with Rapportive
If you do business online and participate in social media networks, the number of contacts you have is overwhelming. Networking is the most important step to succeeding online. Contacts are gold. Therefore finding the way to value each contact you build i...
Aug 31, 2010 - Googlebeat: Search Trend Based News Channel on Youtube
Last friday, Google launched the Googlebeat channel on Youtube, which aims to bring the value of services like Google Trends & Hot Trends, Google Insights for Search and Year-end Zeitgeist to a wider audience. This strategy is of passing interest as i...
Aug 30, 2010 - Microsoft Adds Food Cart Finding Layer to Bing Maps
Apparently food carts are a very big deal in Portland, Oregon. So big in fact that Microsoft has developed a new mapping layer that allows searchers to locate these carts in the Bing Maps service. This new layer is joining the ranks of other food cart fin...
Aug 30, 2010 - TweetUp, Now PostUp; Name Change Reflects Expansion into Facebook and LinkedIn
Search engine meets advertising platform start-up, TweetUp, will now be known as PostUp, according to an article by Business Wire. Why, you may ask? Well because not only is it going to continue to be used in the same way it always has been, but now it wi...
Aug 27, 2010 - Google Looks to Bolster its Facebook Rival, Google Me, with Purchase of Angstro
Rohit Khare, founder of Angstro – a news site that catered to business professionals by filtering and displaying information deemed pertinent based on a user’s social graph, announced on the the company’s homepage yesterday that they hav...
Aug 27, 2010 - Google Reports 1 Million Calls Made in First 24 Hours
Google’s new voice client is already a success after just having launched earlier this week. A mere 24 hours after it’s debut, Google reported via Twitter that over 1 million calls have already been placed by Gmail users in the U.S. and Canada...