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Focus On Exact Match

  This week, Gabe Ingalls gives us some insight into using Exact Match keyword functionality in your PPC campaigns.   Cheers   Mel - adCenter Community Team     While an uncovered light bulb can illuminate an entire room, a laser can highlight and draw attention to a single item in that room. Exact match can do the same for the keywords within your adCenter account. Building on the account optimisation techniques that Simone focused on in her negative keywords post, this week I will help you understand the benefits of using exact match in your account and outline some of the best practices for doing so. Benefits of Exact Match To make your adCenter account highly effective it is necessary to target your most relevant keyword and ad combinations to the most relevant user queries. By using exact match you can do exactly that. Consequently, using exact match will provide your account with: 1) a more precise correlation between the user query and delivered results 2) an increased propensity for the most r [...]
URL : http://adcenterblog.spaces.live.com/Blog/cns!85E824269AB8C30D!705.entry
Date : 2008-03-07 11:33:12
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Author : adCenter Blog

Official blog from the Microsoft adCenter program.
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