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Landing Pages On A SMB Budget

Creating new landing pages for testing is getting cheaper. And scalable.

So there are fewer and fewer reasons for SMBs not to be testing their landing pages and sites to optimize conversion rates.

Testing landing pages has long been a preoccupation of mine, particularly because of the traditionally prohibitive costs.

Even if you use a design contest at a place like 99Designs.com, you’re still paying $300 - $500 for a good graphic look and feel. Plus you often need to pay about $100 for a competent graphics slicing shop to handle your job.

(Yes, others can do this for less, but you’re taking a few risks:

• Unreliable people vanishing with your money
• Getting crap code and being unable to evaluate that
• Getting an ugly, non-functional design)

And that’s just the first landing page - you need alternatives so you can test! A simple A/B/C split test (eg with three variations) could thus run you $1,200 - $1,800 for graphics and code [...]
URL : http://feedproxy.google.com/~r/SearchEngineJournal/~3/BLTg1BPQ7Ek/
Date : 2009-07-02 18:51:02
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Author : Search Engine Journal

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