SEO light

Anchor Text Optimization 101

Ok, I thought I’d go back to basics for some beginner SEO’s and those who take an interest in the subject. Anchor text is the name given to the text of a link or a link description, for example in the link SEO Blog, the anchor text is “SEO Blog”.

The anchor text on any website is completely editable and can provide some great SEO value from inside a website and from external websites as well. Essentially the best practice to use in any situation is to provide the most accurate description of what the link destination is as possible. Use the image below as guidance, so for example “Johns Cars” website had 3 important pages about; car engines, types of wheels and cars for sale.

Now what’s important within the internal structure of Johns Cars is what kind of anchor text is used to link to these pages. What you should try and avoid in the setup of your navigation or links within c [...]
URL : http://www.seounique.com/blog/anchor-text-optimization/
Date : 2009-07-03 15:50:44
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Author : SEOUnique Blog

Matthew Ridout hope you find something to your taste on the SeoUnique blog, feel free to comment on his posts or give him advice if you are a die hard veteran.
http://www.seounique.com/blog/

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