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Search and Community Track at SES San Jose: NACA's Save The Dream Tour

At SES San Jose 2009, I've been asked to make a solo presentation to kick of the Search and Community Track. The title of the session is "How to Optimize for Search & Engage the Community."

I've been working on my presentation, but it lacked a compelling case study that illustrated how a community organization had used search engine optimization and YouTube video to generate measurable results. I had planned to show examples of videos created by Barack Obama's presidential campaign, Monty Python, and Blendtec, but plans have a way of changing.

Then, I got involved with the Neighborhood Assistance Corporation of America (NACA), a national non-profit community advocacy and homeownership organization headquartered in Boston.

NACA is organizing a series of Save the Dream events to help homeowners avoid foreclosure, restructure home loans, and reduce mortgage rates. They have already held events in C [...]
URL : http://feeds.searchenginewatch.com/~r/sewblog/~3/c-hJkbNWJrQ/090703-105440
Date : 2009-07-03 17:54:40
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Author : Search Engine Watch Blog

The Search Engine Watch blog offers tips on search engine marketing (SEM) and search engine optimization (SEO), and the latest search engine news.
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