Better contextual matching
As an AdSense partner, you know that Google is continually making improvements to the way we match ads to your content so that users see even more relevant ads, which should help you make more money over time. A "referral URL" is one of many signals we use to deliver contextually relevant ads on your website. The referral URL contains information about the link a user followed to arrive at your website, whether from a search engine or another site on the Internet. Any webmaster for any site can look at referral URLs to see how users arrive at their site. Let's see how this works today when a user arrives at your golfing advice website from a search engine results page. Imagine that someone searches on Google for [golf shop atlanta] and clicks on a search result that takes them to your site. The referral URL that is passed to your site may look something like this: http://www.google.com/search?q=golf+shop+atlanta. I'm using Google as an example here, but the same type of information is transmitted if [...]
URL : http://feedproxy.google.com/~r/blogspot/tuAm/~3/2x_hlFX66Kg/better-contextual-matching.html
Date : 2010-02-10 11:16:00
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Author : Inside AdSense
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