Attracting new brand advertisers to your site
We’re constantly focused on bringing new advertisers and more advertising spend to AdSense sites. One way to do so is to make it easier for brand advertisers to reach their goals on AdSense sites. Brand advertisers are focused on raising brand awareness and driving engagement, typically with display ads, for a product or service a person may buy in the future. Brand advertisers differ from direct response advertisers, who typically look for clicks and conversions from the campaigns they run on your site. For example, an advertiser selling DVDs online may want users to click through and make purchases, while a brand advertiser for an upcoming summer blockbuster may want to generate awareness among users. Because of their campaign goals, brand advertisers tend to be more selective about the sites their ads run on, as well as where on the page their ads appear. We want to help these new advertisers compete for the portions of your ad space that are most attractive to them so that we can increase your earning [...]
URL : http://feedproxy.google.com/~r/blogspot/tuAm/~3/t1TDuM1YHIc/attracting-new-brand-advertisers-to.html
Date : 2010-03-04 09:54:00
=> Read the news.
Author : Inside AdSense
A look inside Google AdSense, the official blog with related news for this fabulous program.
http://adsense.blogspot.com/
Hot related news ! (By date)
Sep 06, 2010 - Google’s Top AdWords Advertisers: Leaked Document Reveals Advertising Dollars
Sep 06, 2010 - How to Piss off an Online Community – 4 Recent Examples
Sep 06, 2010 - 2 LinkedIn Networking Tips You Should Be Aware of
Sep 06, 2010 - Why Brand and Reputation Management SEO are the Way Forwards
Sep 05, 2010 - Google Chrome Latest Version