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New case study: How Enhanced CPC drives success with third-party bidding tools

Since we launched Enhanced CPC last year, many of you have used it to increase your conversions and ROI. In fact, approximately $3 billion in annual spend is now being managed through Enhanced CPC and Conversion Optimizer.With Enhanced CPC, you can get more conversions at or below your current CPA by simply checking a box on your Settings tab. The feature uses your Conversion Tracking data to determine the likelihood that a user will convert and dynamically raises or lowers your bid for each auction based on this information. Since Enhanced CPC is designed to work with max CPC bids, you can continue to manage your bids as you always have—even if you use a third-party bidding tool.W3i, a company that distributes and monetizes desktop and mobile apps, found success in using Enhanced CPC to complement their third-party bid optimization tool. Enhanced CPC incorporated Google’s unique knowledge of the user and auction to automatically adjust bids that were set by the third-party tool, thereby “enhancing” i [...]
URL : http://feedproxy.google.com/~r/blogspot/ATHs/~3/NCS-J0wwxZM/new-case-study-how-enhanced-cpc-drives.h
Date : 2011-05-11 16:11:00
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Author : Inside AdWords

Google's official blog for news, information and tips on AdWords. AdWords is an online advertising solution.
http://adwords.blogspot.com/

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