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Comparison Ads now a part of the new Google Advisor

Back in late 2009, we launched our initial test of AdWords Comparison Ads for Mortgages. With Comparison Ads, we provided a way for you, our advertisers, to create more relevant and targeted offers for users searching on Google.com. For example, using Comparison Ads, a lender can enter offers for users with specific credit ratings, loan amounts, ZIP codes, and more.Since our initial mortgages launch, we’ve expanded into a number of additional financial areas, including credit cards, checking and savings accounts, and certificates of deposit. We’ve also seen some great recognition of the value that Comparison Ads provides. For example, according to a study done by Leads360, an industry leader in lead management software, mortgage leads from AdWords Comparison Ads converted at a higher rate than from any other source.Today, we’re excited to announce the launch of Google Advisor, our new user-friendly interface for comparison offers, including AdWords Comparison Ads. Google Advisor is a consumer destinatio [...]
URL : http://feedproxy.google.com/~r/blogspot/ATHs/~3/mwaXGrXWtnw/comparison-ads-now-part-of-new-google.ht
Date : 2011-05-19 13:16:00
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Author : Inside AdWords

Google's official blog for news, information and tips on AdWords. AdWords is an online advertising solution.
http://adwords.blogspot.com/

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