SEO light

Ads as a Source of Information

At the most recent Google earnings call, Sergey Brin said some interesting things regarding the ads from search results pages. Google tries to reduce the number of ads that are displayed and the number of queries that show ads as it improves the targeting and the ads are more effective.We try to reduce our coverage at the same time as improving the monetization. But clearly that's not the ideal strategy indefinitely, because we don't want to end up with no ads. And in fact from a quality point of view, we now find our ads are a significant addition quality-wise to our page. They are just a very important source of information. (...) We're all the time running experiments. We run some people without any ads at all, and we know that our ads add value so we know that we're happy about having them.Jonathan Rosenberg quoted Larry Page, who "often says that we'd be best off if we just showed one ad, the perfect ad". Showing ads that are relevant to the context makes the sponsored links section an alternative to the [...]
URL : http://googlesystem.blogspot.com/2008/07/ads-as-source-of-information.html
Date : 2008-07-20 16:11:00
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Author : Google Operating System

Unofficial news and tips about Google. A blog that watches Google's latest developments and the attempts to move your operating system online.
http://googlesystem.blogspot.com/

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