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SEO copywriting tips from Jill Whalen of High Rankings

I went to my first Search Engine Strategies back in the spring of 2002. And one of the SEO experts speaking at that search engine conference was Jill Whalen, the CEO of High Rankings.

Six-and-a-half-years ago, Jill spoke at a session entitled, “Writing for Search Engines.” And six-and-a-half-years later, I’m still quoting her SEO copywriting advice in the “Introduction to Search Engine Marketing” sessions at SES conferences because it was “built to last.”

As Jill says, “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”

And next month, Jill will be speaking at SES San Jose at the “Building a Search Friendly Site” session on Wednesday, Aug. 20, 2008, at 10:30 a.m. as well as the “Keywords & Content: Search Foundations” session later that day at 2:45 p.m.

I recently interviewed Jill and asked her to share some of her SEO copywriting tips. The video intervie [...]
URL : http://feeds.searchenginewatch.com/~r/sewblog/~3/342590375/080722-101010
Date : 2008-07-22 17:10:10
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Author : Search Engine Watch Blog

The Search Engine Watch blog offers tips on search engine marketing (SEM) and search engine optimization (SEO), and the latest search engine news.
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