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Google Buying Digg for $200 Million?

Rumors are spreading all over the blogosphere that Google and Digg are talking acquisition again as Google will be buying Digg for $200 million and bringing it in under the Google News umbrella, as TechCrunch is reporting (no word if the two parties are holed up in a secret hotel room location outside of MountainView or not).

Google buying Digg, a concept which seems so 2007, could be a reaction by Google to two major happenings of late;

1. Today’s AOL relaunch of Propeller with a new look and anti-spam algorithm which is destined to be integrated into Bebo and AOL’s global reach.

2. Google needs a high profile acquisition to attract eyes away from the Microsoft Yahoo deal which has been taking steam out of the somewhat under-performing Google ‘buzz’ engine; and a Microsoft-Yahoo partnership equals Yahoo Buzz throughout Microsoft and IE. (more…)

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URL : http://feeds.feedburner.com/~r/SearchEngineJournal/~3/343159689/
Date : 2008-07-23 05:29:42
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Author : Search Engine Journal

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