SEO light

Real Estate Search Engine Zillow Launches Geo-targeted Ads

Zillow, a vertical search engine aimed at the real estate market, has announced the launch of Showcase Ads, geo-targeted ads for realtors and other real estate advertisers. Within a given zip code, advertisers can buy 25, 50, 75, or 100 percent of the ads, giving them the ability to target just the local areas they are interested in selling to. Showcase Ads will have a different pricing structure than Zillow's other local ad offering - EZ Ads.

"Zillow is committed to offering local professionals affordable and easy- to-use tools to get in front of our large audience of consumers interested in real estate and buying and selling homes," said Greg Schwartz, vice president of ad sales at Zillow.com. "We strongly believe that the more targeted an ad can be, both at a national and local level, the more useful the consumer will find it and the more successful the advertiser will be."

Related Reading: Vertical Strategies in Local Search Zillow Lands ex-Googler and Zestimated $30M Follows Zillow Add [...]
URL : http://feeds.searchenginewatch.com/~r/sewblog/~3/364793169/080814-091915
Date : 2008-08-14 16:19:15
=> Read the news.

Author : Search Engine Watch Blog

The Search Engine Watch blog offers tips on search engine marketing (SEM) and search engine optimization (SEO), and the latest search engine news.
http://blog.searchenginewatch.com/blog/

Hot related news ! (By date)

Dec 04, 2008 - Why Retailers Should Be Day Trippers to SES Chicago

Dec 04, 2008 - CitySquares.com to Begin National Expansion

Dec 04, 2008 - AOL Releases Top Searches for 2008

Dec 04, 2008 - Google Adds Search Box To YouTube Videos & Adds HD Embed

Dec 04, 2008 - Yahoo Adds Search Assist to Image Search