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New features in Website Optimizer

Today, at the Search Engine Strategies conference in San Jose, CA, the Website Optimizer team announced the launch of several highly requested product updates. For those unfamiliar with Website Optimizer, it's Google's free content testing and optimization tool. It allows you to test different variations of your site content to determine what will be most effective at getting you the results you want from your site. Website Optimizer's offering has now expanded to include:

• Experiment Pruning: This new feature allows you to disable one or more combinations from taking part in your Website Optimizer experiments. Pruning can help you achieve faster, more meaningful results by allowing you to remove poorly performing or illogical combinations. This is especially helpful in cases where your experiment may have too many combinations relative to the amount of traffic it receives.
• A/B Offline Validation: If your test or goal pages aren't accessible to Website Optimizer then no worries. You'll now be ab [...]
  URL : http://feeds.feedburner.com/~r/blogspot/ATHs/~3/369419145/new-features-in-website-optimizer.html
  Date : 2008-08-19 17:31:00
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  Author : Inside AdWords

  Google's official blog for news, information and tips on AdWords. AdWords is an online advertising solution.
  http://adwords.blogspot.com/
  

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