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Improvements to Ads Quality

We're always working on improvements that will help us show the most relevant ads to our searchers, and we're excited to tell you that we'll soon introduce two changes designed to enhance how we calculate Quality Score and rank ads. The first change helps better evaluate the precise quality of your ad - regardless of its position on the page. The second change improves how we promote ads to positions above the search results. Let's take a look at both of these changes in more detail.More precise Quality Score calculationClickthrough rate (CTR) is the most significant component of Quality Score because it directly indicates which ads are most relevant to our searchers. As you probably have observed, ads in high positions typically earn better CTR than those in low positions, because ads in high positions are more visible to searchers. To calculate the most accurate Quality Scores, it's important that the influence of ad position on CTR be taken into account and removed from the Quality Score.In the coming days [...]
URL : http://feeds.feedburner.com/~r/blogspot/ATHs/~3/437437487/improvements-to-ads-quality.html
Date : 2008-10-30 16:52:00
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Author : Inside AdWords

Google's official blog for news, information and tips on AdWords. AdWords is an online advertising solution.
http://adwords.blogspot.com/

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