SEOlight

Summer school's in session with Google AdWords

SEOlight.co.uk — 2008-07-23

This summer, we're offering a number of webinars covering a broad range of topics -- if you're interested in learning inside tips about Google AdWords, check out our webinar calendar. Topics range from getting started with AdWords and improving ROI, to le

SearchCap: The Day In Search, July 23, 2008

SEOlight.co.uk — 2008-07-24

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google's Knol Launches: Like Wikipedia, With Moderation After six months of testing, Google has formal

SES for 20 Percent Less

SEOlight.co.uk — 2008-07-23

Attend the search industry?s big show and save some dough San Jose, California is a lot more than office parks—the tenth-most populous city in the U.S., it boasts a cool tech museum, an NHL team with one of the best logos in sports, and a ?haunted?

Share Your Expertise in Google's Knol

SEOlight.co.uk — 2008-07-23

Knol is a new Google service created for sharing knowledge. The service has been announced in December 2007 and it's now publicly available.Knol has much more in common with Squidoo and HubPages than with Wikipedia. The service is centered around authors:

Google Decides to Make its Knol Site a Moderated Wikipedia

SEOlight.co.uk — 2008-07-23

After seven months since it was announced, Google finally opens its Wikipedia-like web product KNOL to the public. I could understand why it took Google that long to launch Knol, for one it needs to populate the site first with relevant, enticing and inte

Export the Feeds from a Google Reader Folder

SEOlight.co.uk — 2008-07-23

Most feed readers let you import and export subscriptions using the OPML format. For Google Reader, you'll find this option in Settings > Import/Export.But what happens when you need to export the feeds from a single folder so you can share them with a

Google Knol Is Live

SEOlight.co.uk — 2008-07-23

Google went live with Knol, a platform to read and write articles on all kinds of subjects. Knol was being tested privately since some time and had been pre-announced back in 2007. The address is knol.google.com, but notably not knol.com or knol.org o

Google's Knol Launches: Like Wikipedia, With Moderation

SEOlight.co.uk — 2008-07-23

After six months of testing, Google has formally rolled out Knol, a service designed to let people create pages of knowledge on any topic they choose. While Google says Knol is not designed to compete with Wikipedia -- and there a

The Unlikely Integration Between Google News and Digg

SEOlight.co.uk — 2008-07-23

TechCrunch reiterates the rumor that Google is about to acquire Digg. "The two companies have reportedly signed a letter of intent and are close to a deal that will bring Digg under the Google News property. The acquisition price is in the $200 million r

Google App Engine Perl Project Started

SEOlight.co.uk — 2008-07-23

The Google App Engine currently supports Python, but now Google employee and creator of blogging community LiveJournal Brad Fitzpatrick posts this bit: <

Knol is open to everyone

SEOlight.co.uk — 2008-07-23

A few months ago we announced that we were testing a new product called Knol. Knols are authoritative articles about specific topics, written by people who know about those subjects. Today, we're making Knol available to everyone.The web contains vast amo

Yahoo Researcher Seeks to Combine Semantic Search Methods

SEOlight.co.uk — 2008-07-23

Yahoo researcher Peter Mika has written up an extensive article on semantic search. First he talks about the limitations to syntax-based search: It is almost impossible to return search results that relate to the secondary sense of a term?especially if a

Now Google Searches For "Educating" Not Safe For Family Viewing

SEOlight.co.uk — 2008-07-23

I feel bad for always seeming to pick on Google about showing inappropriate images in normal web search. But it's happened again. This morning at the Search Engine Roundtable, I explained that a search for [educating] returns a "teacher standing over a st

15% of Fortune 500 companies have blogs

SEOlight.co.uk — 2008-07-23

PRWeek reports that a new study conducted by Burson-Marsteller has found that 15% of Fortune 500 companies communicate with consumers via blogs. The survey, conducted in February and March this year, found that 74 Fortune 500 companies actively maintain

SEM Platform Provider Kenshoo Opens U.S. Office

SEOlight.co.uk — 2008-07-23

Tel Aviv-based search engine marketing platform provider, Kenshoo, has announced plans to open an office in the United States. The office will be located in San Francisco. Kenshoo has a European subsidiary in London as well. Kenshoo provides a third gene