SEO light

What's happened in SEO today ?

International news and links from various and strongly selected authors about SEO and search engines actuality.
Click the title in order to see a snippet of the news.

• 15:49, Today - March 2010 Yahoo Search Update

  Yahoo announced a search update to their index. The update includes possible updates to Yahoo’s crawling, indexing, and ranking algorithms. Dan Rampton, Yahoo’s Product Manager said: The Yahoo! Search engineering teams are rolling out updat
  => March 2010 Yahoo Search Update, Full snippet.

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• 15:20, Today - My “Couch Talk” Local Marketing Interview With Chuck Reynolds

  For those of you that do not know Chuck, he has a great deal of experience with geo games as well and other geo apps, local search and marketing, and is not only a marketer but a heavy engaged user of all the services he talks about. I wanted to interview
  => My “Couch Talk” Local Marketing Interview With Chuck Reynolds, Full snippet.

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• 15:12, Today - Chomp: An Apps Search Engine Or “Yelp For The App Store”

  Chomp could be described as a search engine for iPhone apps (and eventually other apps stores). It’s a two-month old iPhone app and more recently a website, which resembles Twitter, whose objective is to enable people to more easily discover and rev
  => Chomp: An Apps Search Engine Or “Yelp For The App Store”, Full snippet.

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• 15:00, Today - 3 Tools to Analyze the Sentiment of Your Brand Social Mentions

  Sentiment analysis is something very new and immature. Sentiment analysis allows you to identify general attitudes towards your brand (or a product). The goal of sentiment analysis is to assign a given social media comment with a degree of association to
  => 3 Tools to Analyze the Sentiment of Your Brand Social Mentions, Full snippet.

  => Read more on feedproxy.google.com
• 14:23, Today - Facebook Search Gains Boost Bing & Motorola Puts Bing On Chinese Android Handsets

  I’m my discussion yesterday of the comScore search data I neglected to point out (as GigaOm has) that Facebook saw 10 percent search query growth in the past month. That’s significant and it validates an argument I’ve long made that Face
  => Facebook Search Gains Boost Bing & Motorola Puts Bing On Chinese Android Handsets, Full snippet.

  => Read more on feeds.searchengineland.com
• 14:12, Today - Picking Wise Search Projects

  Whether you work in-house or take on several clients, there are going to be projects that make you cringe and projects that feel good to work one. A lot of this depends on the project manager and/or client. Here are some things to look out for when deci
  => Picking Wise Search Projects, Full snippet.

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• 13:45, Today - US Regulators May Be Gearing Up For Google-AdMob Challenge

  Beyond the iPhone one could convincingly argue that the best thing to happen to mobile advertising in the past year was Google’s announced acquisition of AdMob. It got everyone’s attention — especially the $750 million (stock) price tag.
  => US Regulators May Be Gearing Up For Google-AdMob Challenge, Full snippet.

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• 12:00, Today - PPC Academy Toolbox: Keyword Monitoring

  Because we are still in the research phase of PPC development, it’s important to get a very clear understanding of the advertiser’s business online and how that will affect the way we build and manage the account. Last week, I introduced the concept
  => PPC Academy Toolbox: Keyword Monitoring, Full snippet.

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• 11:03, Today - Google Street View Hong Kong

  Google released Street View imagery for Hong Kong. Hong Kong is a fun and busy place where it’s easy to get lost, perhaps less so with these photo maps. [Thanks Keith!] If you’re looking for a Leberwurstbrot in Hong Kong... [By Phil
  => Google Street View Hong Kong, Full snippet.

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• 09:16, Today - Whither the Click? comScore Releases European Study Highlighting the View-Through Impact of Online Display Advertising

  comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the release of a report entitled “How Online Advertising Works: Whither the Click in Europe?” that highlights the latent view-through impact of online advertising
  => Whither the Click? comScore Releases European Study Highlighting the View-Through Impact of Online Display Advertising , Full snippet.

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• 06:39, Today - Bing’s Market Share Up For Third Straight Month: Hitwise

  Just last week at SMX West, Microsoft CEO Steve Ballmer said his short-term goal for Bing is to gain a point here or a tenth there — to chip away and slowly increase its share of the search market. The latest numbers from Experian Hitwise show that
  => Bing’s Market Share Up For Third Straight Month: Hitwise, Full snippet.

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• 06:37, Today - Bing and - Facebook? - Up in comScore February 2010 Rankings

  February is always a weird month for search data.Click to read the rest of this post...
  => Bing and - Facebook? - Up in comScore February 2010 Rankings, Full snippet.

  => Read more on feeds.searchenginewatch.com
• 01:52, Today - The E-commerce Pattern: Core Conversion Marketing Strategies

  Here are the three strategies that are conversion deal-breakers for e-commerce web sites. Get these strategies right, and you should be able to optimize your way to higher conversion rates. Get any of these wrong, and you will find yourself struggling to
  => The E-commerce Pattern: Core Conversion Marketing Strategies, Full snippet.

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• 01:40, Today - Facebook Searches Grow by 10% in February

  ComScore has just released its February search engine rankings data. And while there’s nothing new in terms of who is on top, who gained and who lost, what’s surprising about it is that among all the online properties where searches are conduc
  => Facebook Searches Grow by 10% in February, Full snippet.

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• 00:58, Today - Weather Report: Yahoo! Search Update

  The Yahoo! Search engineering teams are rolling out updates to crawling, indexing, and ranking algorithms.  Similar to previous updates, you may notice some ranking changes and page shuffling during the process, which we expect to complete over the next
  => Weather Report: Yahoo! Search Update, Full snippet.

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• 00:41, Today - Video Marketing Case Studies with David Meerman Scott and Me

  Recently, I sat down with David Meerman Scott, the author of the bestseller The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly and the new book World Wide Rave: Cr
  => Video Marketing Case Studies with David Meerman Scott and Me, Full snippet.

  => Read more on feeds.searchenginewatch.com
• 00:13, Today - Reader Play, Google's Slideshow of Interesting Stuff

  OK, I can see myself waste some time with this. Google Reader Play is a casual, push style way to feed yourself distracting/ enlightening/ inspiring snippets, imagery and videos. You can star a specific page, Like it or share it, but just jumping from
  => Reader Play, Google's Slideshow of Interesting Stuff, Full snippet.

  => Read more on blogoscoped.com